Unions Vs. Ad Agencies: A Numbers War (the charts)

Class A Network Broadcast
The Unions want a 12% hike. The Advertisers want a flat fee.

1st Use
2nd Use
3rd Use
4th-13th Use
14+ each
Current
478.70
122.70
97.35
97.35
46.65
Union Proposal
536.15
137.40
109.05
109.05
52.25
JPC Proposal
2575 Total
Ads would have to run 26 times in 13 weeks to match the guaranteed minimum the advertisers want to pay. But if an ad ran once a day for 13 weeks (91 days), actors would get less than half the money they currently earn with the advertisers' proposal. If an ad ran twice a day (182 times) actors would lose over $7,600 from the Union's proposal.

10 runs
15 runs
20 runs
26 runs
30 runs
40 runs
45 runs
50 runs

1,380.20
1,765.55
1,998.80
2,278.70
2,465.30
2,931.80
3,165.05
3,398.30
1,545.95
1,977.60
2,238.85
2,552.35
2,761.35
3,283.85
3,545.10
3,806.35
2575
2575
2575
2575
2575
2575
2575
2575
91 runs 5,310.95 5,948.60 2575
110 runs
160 runs
6,197.30
8,529.80
6,941.35
9,553.85
2575
2575
182 runs 8,949.65 10,024.10 2575

 

Cable Proposals

Cable Proposals
Unions want actors to make more, the more their commercials run on cable. Under the union proposal, an ad would have to run 45 times in 13 weeks to earn the guaranteed rate proposed by the advertisers. But advertisers keep saying that the unions want a 350% raise in cable rates. That means they currently run ads 160 times in 13 weeks.


1st Use
2nd Use
3rd Use
4th-13th Use
14+ each

Current
1,014 Total

Union Proposal
536.15
50.85
40.35
40.35
19.35
JPC Proposal
1,627 Total
10 runs
15 runs
20 runs
26 runs
30 runs
40 runs
45 runs
50 runs
91 runs
110 runs
1,014.00
1,014.00
1,014.00
1,014.00
1,014.00
1,014.00
1,014.00
1,014.00
1,014.00
1,014.00
909.79
1,069.55
1,166.28
1,282.40
1,359.78
1,553.28
1,650.03
1,746.78
2,200.98
2,568.30

1,627.00
1,627.00
1,627.00
1,627.00

1,627.00
1,627.00
1,627.00
1,627.00
1,627.00
1,627.00

160 runs (350%) 1,014.00 3,534.92 1,627.00
182 runs 1,014.00 3,708.92 1,627.00

 



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Cable Proposal CHART


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