PI ONLINE: 10-24-03
A Governorship of Catchphrases
BY BEN WINTERS
 

We may never know exactly how many newspapers worldwide ran headlines employing the slogan 'Hasta La Vista' the morning after Arnold Schwarzenegger took the governorship of California. But conservative estimates put the number around 70 kajillion. There were two ways in which the catchphrase'made famous by Schwarzenegger in the second Terminator movie (circa 1991)'was deployed: either as a 'so long' aimed at ousted Governor Gray Davis ('Hasta La Vista, Davis'), or as a farewell from Schwarzenegger to the film career that made him famous. The San Jose Mercury News was in the latter category, going with 'Does politics mean Hasta La Vista for Arnold in Hollywood.'

'Will Schwarzenegger Say Hasta La Vista to Hollywood?' asked Hollywood.com. The answer seems to be yes, according at least to the New York Post ('Hasta La Vista, Hollywood'). Arnold has vowed not to make any more pictures while serving as governor. He made this plain in his first press conference as governor: ''I will do that'nothing else'I will work as much as I can'so there will no time for movies or anything else.'' (A similar pledge was made, once upon a time, by another actor who became the governor of California: Ronald Reagan's last film role was in 1964, as a bad guy in The Killers, two years before he became California's top banana.)

But Arnold fans have at least one film to look forward to. About four seconds after he was elected, the A&E television network announced 'it is developing a two-hour movie entitled See Arnold Run, based on Schwarzenegger's successful gubernatorial bid'the movie should be ready in late summer 2004.' (That's from the Washington Post write-up on the project.)

Indeed, what might prove most interesting about Arnold's new role isn't some bold jump from Hollywood into politics, but the bold integration of Hollywood into politics, as the 'governator' (another favorite phrase from headline writers and columnists) brings all the trappings and excitement and idiocy of pure celebrity with him to the governor's mansion. Curious incidents, like the criticism of talk show host/comedian Jay Leno for publicly celebrating Schwarzenegger's victory, will be part a new chapter in the epic story of American political celebrity.

In running, Arnold made no real effort to make a shift in his public persona; he didn't have to, and, as several media writers noted, it could only benefit him to remain a famous actor, rather than a politician, in the public mind. '[The] star of three Terminator films turned to 'Tonight Show' host Jay Leno, talk show queen Oprah Winfrey, shock radio jock Howard Stern and entertainment news shows such as 'Access Hollywood' and 'Entertainment Tonight' to spread his message,' wrote St. Petersburg Times columnist Eric Deggans. 'He used his personal fame to take his message directly to the public.'

And as the election results demonstrate, the public loved every minute of it. Not loving any minutes of it was noted actor, director, and liberal scold Tim Robbins, who told one news agency: 'Who knows; six months down the road the voters could recall Schwarzenegger. Then we'll get Jean-Claude Van Damme.'

SINSATIONAL AGAIN?

Magic shows involving dangerous animals are supposed to be dangerous, but nothing is ever supposed to actually happen. Someone forgot to tell that to Montecore, the giant white tiger who mauled Roy Horn of Siegfried & Roy fame early in October.

(The incident in Las Vegas, which left the famous magician fighting for his life, curiously coincided with the discovery of an adult tiger in an apartment building in Harlem; the New York Times, probably for the first time in history, ran a tiger story on the front page plus a teaser plugging more tiger-related news within.)

There has been some back and forth in the media over whether the tiger was trying to protect his keeper or kill him'Siegfried told Larry King that 'a cat is a tiger and when he wants to protect his pal he does it the way a tiger does, with his strength''but it's also been a good chance for journalists to head back to Las Vegas and ask what's news in the city that radically remade its image a couple decades ago. The consensus seems to be that days of Family Fun are over, and it's back to the City of Sin. Neil Strauss's article in the Times was typical: He says that the mauling marks 'the potential end of an era of family-based acts that were ushered in with the debut of [Siegfried and Roy] in the early 1980s.' Meaning a refocus on the big bets, big buffets, and big boobs that made Vegas Vegas.

The most hideous embrace of the Roy versus The Tiger story was from USA Today, where the cheeky Trend Mill column announced that the phrase 'Going Postal' is 'out', and 'Watch it, or I'll go Montecore on you' is 'in.'

USO IAGO

'The $368 billion defense bill recently approved by Congress includes $1 million to bring performances of Shakespeare to troops at stateside military bases.' So writes Rob Hotakainen of the Minneapolis Star Tribune's Washington Bureau; his focus is on that city's Guthrie Theatre, one of the seven theatres to be involved in 'the unprecedented effort.'

The story is curiously underreported elsewhere; Mary Pemberton's AP piece on the unusual allocation ran in only a handful of papers, among them the Knoxville News-Sentinel. Pemberton's story was bylined in Alaska, because it was Alaska Senator Ted Stevens, who heads Senate Appropriations, who made the money available.

NEA Chairman Dana Gioia explains that the program is part of the larger effort to reintroduce Shakespeare to American communities. 'If we are truly going to fulfill our charge of bringing art of indisputable excellence to Americans,' he said, 'we have to reach into communities where we've never gone before.'

American soldiers who miss the old fashioned USO tours, with the Playboy bunnies and B-list celebrities, are advised to go to Vegas.

 

Home

ArtsLine Archives